Off the road

If only for a second

“You know what I miss the most? Being carefree.”

To give people a moment to forget about their illness and escape, twenty cancer patients took part in a unique makeover experience.. in 2013 organized by the Mimi Foundation in collaboration with Advertising Agency Leo Burnett France. The Mimi Foundation has made it its mission to contribute to the improvement of the quality of life of people affected by cancer, more specifically during the entire period of their chemotherapy/radiotherapy treatment.

Hayat, copyr. Mimi Foundation

Hayat, copyr. Mimi Foundation

In a beautiful 60 page book every photo is followed by a caption, the date and the time the photo was taken and most importantly, the exact second when the person forgot about the disease.

A Couverture copyr. Mimi Foundation

A Couverture copyr. Mimi Foundation

The film shows the adventure

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