In 2010 the late Sheikh Essa bin Mohammed Al Zedjali, wrote in Times of Oman:
“ Three golden words, Salalah Tourism Festival, effectively embody and mirror everything that the Sultanate of Oman stands for. “
In 2014, everyone who visit the Festival, in Ittin, in Hafa Suq better known as the incense suq and in A’sa’ada with the new amusement park, has to admit that this words still express what the Festival is all about. A photographical journey.