In 2008, in Saad’a nearby Salalah, Amira Al Shanfari, created her ‘Princess of the Universe,’ a work in progress. Beside a beauty salon, a space for aerobics, shops with Dhofar dresses, jewellery, perfumes… for daily life and abayas to rent for weddings, Amira opened yesterday her own store. The concept is simple. Women can purchase handbags, travel bags, perfumes, beauty items…all at reasonable prices. For a little fee, children have their own playground while their mother has treatments or shops. Also vouchers can be purchased and used in the whole universe. The evening of the opening was followed by a gorgeous buffet with traditional food. The architecture of the house, attractive light design for exterior and interiors, coloured wall paper, furniture… add something to the treatments the women get. In this universe, you can forget your daily problems and be treated like a princess. In the nearby future Amira want to employ ten Omani women, beside the several nationalities already involved in this work of progress.